How to Write a Compelling Business Plan (Online) - C0506 April 21, 2021, 12:00pm PDT April 21, 2021, 4:30pm PDT

How to Write a Compelling Business Plan

You will learn and discuss:

  • Why a business plan is important
  • How to evaluate your key strengths and incorporate them in your plan
  • What subjects need to be covered in the plan and how they should be presented, including:

           Executive summary




           Useful support materials

  • How to develop a description of your business and an elevator speech


Taught by SCORE business professionals

Jim Carlson

Jim Carlson Taught by SCORE professional Jim Carlson with many years of business planning experience.

Jim has over 20 years of various Sales Leadership positions at Fortune 100 technology companies, where he successfully led Global OEM account teams, managed a western region distribution channel, and even ran a Consumer Electronics team developing new markets. In addition, he sold Capital equipment into the Storage market and lead a sales and business development team for a storage and networking startup. Most recently, he successfully launched and sold a new business (Home Care) after having established a productive team focused on growth and customer satisfaction.

Mike Harris

Mike Harris Taught by SCORE business professional: Mike Harris.

Mike has spent the majority of his career in high tech marketing management. His broad professional experience also includes retail and finance. His passion is to help small businesses grow and be profitable. Mike has BS with an emphasis on electronics, from Stevens Institute of Technology and an MBA from Santa Clara University.


Wednesday, April 21, 2021 from 12:00 PM to 4:30 PM PDT


This is an online event.

This workshop will be conducted online only, via Zoom. Registered participants will receive an invitation to the Zoom meeting 3 days prior to the event. Please respond to the invitation to confirm your attendance. The invitation will include a link that you should click to join the workshop.


East Bay SCORE