Successful B2B Marketing:  Selling Your Idea to Business Buyers. December 1, 2022, 9:00am PST December 1, 2022, 1:00pm PST


If your buyers are companies rather than consumers, you face unique marketing challenges. This workshop will give you practical ideas on how to improve your results.

At this workshop you will learn and discuss:

  •  The key differences between between B2B (business-to-business) and B2C (business-to-consumer) marketing, and the implications for your success.
  •  Strategies for identifying high-return market segments for your B2B offering.
  •  How to differentiate your product/service so you stand out from your competition.
  •  The keys to creating and deploying marketing messages that get results.
  •  How to navigate the B2B sales process so you close more deals

Registration Fee: $35 Time: 9:00 AM - 1:00 PM

About the Presenter(s)

Paul Hennessey

I spent 30+ years in marketing, management, and product development roles for firms in the sales and negotiation training/consulting business. I can be particularly helpful to you if you are a business-to-business firm (selling a product or service), and want to develop/implement a successful business, marketing, public relations, or communications strategy. Many of my clients are in the...

Key Topics

Successful B2B Marketing:  Selling Your Idea to Business Buyers.